The Sign Remains the Same.

Superior Ink sign in Manhattan.Found this funky typeface on the side of a building in West Midtown. The only company I’ve ever heard of with the name Superior was Superior Ink, so maybe they were once at this location. It’s a big sign – the cap “S” is probably 2 feet tall – so I’m guessing that at one time “Superior whoever” was planning on staying in that location for awhile (no doubt that company is long gone by now). And that blue metal background is gorgeous – I had a Pontiac Tempest in high school that same exact color.