monthly archives: July 2014

July 27, 2014

Every Car We Sell Is A Guaranteed Limon!

limon autoI came across this sign recently and just had to stop to take a photo. I don’t know the technical difference between a “lime” and a “lemon”, but when it comes to used cars I think any business name involving a fruit is not a particularly good brand position (okay, maybe “apple” as a business name would be okay but I think that’s already taken). At best this is a family-owned and run business (and hopefully a very successful one), at worst it’s too much honesty in advertising.