I’m not sure I understand the seemingly random use of trapezoidal shapes in this motel sign (maybe those individual shapes were already laying around the sign shop and somebody decided to stick them all together), but I do love the fact that “TV” and “Air Conditioning” are the highlighted amenities – each warranting a trapezoid of their own. I guess that was the 1950s equivalent of free wi-fi.
Even the lowly, beachfront hot dog stand can show it care’s a little bit about branding – from the coordinated striped shirts on the employees to the mustard-like squiggles of the bike stand, it’s all working quite nicely. “Fresh Lemonade” does seem like an afterthought, but I can live with that. Full disclosure – I did not try the product.
Found this funky typeface on the side of a building in West Midtown. The only company I’ve ever heard of with the name Superior was Superior Ink, so maybe they were once at this location. It’s a big sign – the cap “S” is probably 2 feet tall – so I’m guessing that at one time “Superior whoever” was planning on staying in that location for awhile (no doubt that company is long gone by now). And that blue metal background is gorgeous – I had a Pontiac Tempest in high school that same exact color.
Lately I’ve been seeing faces in man-made objects – really mundane objects like faucets and hardware store items. So I looked it up (I mean I googled it) and found that “anthropomorhism” is the attribution of human form or other characteristics to things other than human beings.
I’m not sure if there is a more specific name for attributing animal characteristics to man-made objects, but so far I’ve found a faucet that looks just like the Roadrunner’s nemesis Wile E. Coyote, a towel hook that reminds me of an octopus, and a metal bracket that resembles a robot with a drippy nose (saw that one while stuck in traffic in the Lincoln Tunnel).